EBES 2014 Anthology
ISBN: 978-605-84468-0-9

Contents.............................................................................................................i

IFRS as Global Standard for Accounting Information: Does that Ensure
Comparability of Financial Statements? ..............................................................1-14
Finn Scholer
Adjusting Category Management towards Younger Consumers – The Key Factors
of a Beer as a Retail Product Category in Croatia.................................................15-27
Blazenka Knezevic, Petra Skrobot, and Mia Delic
Social Adaptation as a Social Process in the Adaptation of Militaryl Personnel............28-44
Venelin Terziev and Sevdalina Dimitrova
The Secondary and the Higher Education Performance of Turkey
and the Economic Consequences ....................................................................45-55
Murat Cetin and Belma Sunnetci
Direct-to-Consumer–Advertising in Pharmaceutical Marketing: Are the Turkish
Consumers Ready for it?................................................................................56-67
Yusuf Can Erdem and Dilek Saglik Ozcam
Economic Transformation and Social Inequality in Eurasian Countries.....................68-79
Leonid Grigoryev and Vera Kulpina
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