In the 30th EBES Conference – Kuala Lumpur, the best paper award went to 

“The Emotional and Cognitive Determinants of Adaptive Selling Behavior and Customer Responses in Insurance and Retail Service Industries: Dyadic Approach” by Sungho Lee from University of Seoul, South Korea and Joonhwan Kim from Sungkyul University, South Korea.

We would like to thank to Professor John Rust from Georgetown University for his generous support to the Best Paper Award.